Become.

Balanced. Confident. You.

Hi, I'm

 Ashley Lester

 

 Founder of 

Become. Coaching

 

 

 

This is my Story

For me, there was one moment that changed everything.

was a cloudy day in the mountains. The clouds were hanging low, the kind of day that usually made me want to stay in bed. This was 2 weeks after I started working with a Life Coach.

That particular day, a thought popped into my head:
“Why don’t you just go outside anyway? You’ll feel better after.”

Up until then, movement had always been tied to one thing: changing my body. That pressure made it feel heavy, like a chore I could never keep up with.

I’d been stuck in the same exhausting cycle for years:
Live on autopilot.
Decide I want change.
Start a diet and exercise plan.
Fall short.
Slip back into autopilot.
Feel embarrassed and ashamed.
Repeat.

Every time I “failed,” I blamed myself. I thought I was broken.

I wasn’t.

I just didn’t have the right tools or support. I was navigating life with a map that didn't give me options, when obstacles were in the road and things got hard. That's why I kept ending up, back where I started.

Once I realized the problem wasn’t discipline or willpower, things shifted.
It was the way I spoke to myself.
The way I handled hard days.
The way I kept taking on more than I could hold.

That constant pressure to “fix” everything at once...that’s what was holding me back.

With the support of my coach, I started small.

I worked on my thoughts.
I made my bed every morning.
I let progress be tiny, almost invisible shifts.

And everything changed.
I started building trust with myself.
Confidence grew.
I was becoming the woman I always knew I could be, but never had the right navigation system, to get there.

Now, I help women who feel the way I used to.
Women who are tired of the cycles.
Women who want to finally trust themselves, rethink what progress looks like, and feel confident from the inside out.

If you're reading this and can resonate with my story... the thoughts and feeling. Welcome! You're my people and I'm here to help.Â